In recent years, more and more investors have been requesting professionally made videos for investor presentations from their clients. There are a few reasons why this trend has emerged:
- Videos can convey information more effectively: Videos can be a powerful medium for presenting complex information, as they can combine visual, auditory, and textual elements to convey ideas more effectively. This can be especially useful for investors, who often have to sift through a large amount of information and need to understand the key points quickly.
- Videos can be more engaging: Videos can be more engaging than static presentations, as they can use animation, music, and other techniques to hold the viewer's attention. This can be especially important for investors, who may be more likely to pay attention to a video than to a long, text-based presentation.
- Videos can showcase the company's culture: Professionally made videos can help investors get a sense of the company's culture and values, as they can showcase employees and offices and give a glimpse into the company's day-to-day operations. This can help investors make more informed decisions about whether to invest in the company.
- Videos can be more easily shared: Videos can be more easily shared than static presentations, as they can be easily shared via email or social media platforms. This can be useful for investors, who may want to share the video with their colleagues or advisors.
In conclusion, the trend towards using professionally made videos for investor presentations is driven by the effectiveness and engagement of the medium, as well as its ability to showcase the company's culture and values. By investing in a professionally made video, companies can more effectively communicate their ideas to investors and increase their chances of securing funding.